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Of course, being self-employed is not for everyone. Here’s a video from Rich (of Rich + Niche) where he goes through his journey of becoming a marketing consultant and how he’s grown that into a lucrative career. In fact, some people might even say that it’s one of the best jobs in the world. Marketing consulting was rated the #2 best job in the United States back in 2012 and according to GlassDoor an average salary for a digital marketing consultant job is $69,987 per year (which is 20% than what an in-house marketing associate makes which is basically the same job).Īs the job became a little more prevalent, and with 35% of the US workforce freelancing for a living, the average salary of a marketing consultant dropped a bit to $65k.
![how digital works how digital works](https://seoresellerscanada.ca/wp-content/uploads/2020/03/2.png)
The US federal government actually spent $705M+ on marketing consulting in 2020. With so much digital growth, more and more companies are in need of specific expertise and looking for individual consultants that could help them grow their businesses.īusinesses look for both tactical experts that can optimize specific marketing channels, as well as out-of-the-box thinkers that can create a broad marketing strategy for the brand.Įven the US government is using marketing consultants. Marketing consulting has absolutely exploded in recent years.